# Introduction to PUBLC PUBLC is a new platform for searching and discovering content that rewards its entire ecosystem for the value that they provide. ### What is PUBLC? PUBLC is a new platform for searching and discovering content, built by the entire web ecosystem, for everyone and rewarding everyone. It combines Web2 content with Web3 economy, technology and ideology, creating a collaborative platform for the benefit of the entire web ecosystem, that is ethically designed and distributing its revenue in a way that is more inclusive, transparent and fair. PUBLC is built on the foundation of the community’s collective efforts combined with AI, Blockchain and tokenomics. ### PUBLC's Core Element: **User Experience:** A platform creating a new user experience of searching and discovering content that is more engaging and fun
. **People + AI:** Organizing the web with the help of its users - Combining Human Intelligence with Artificial Intelligence to better categorize content. **Community Driven:** Bringing together the entire web ecosystem who take part in building PUBLC, are invested in it and driving its growth. **Privacy:** Providing users with complete privacy, without tracking their activity or search history without compromising on user experience. **Web Economy:** Establishing a new web economy rewarding the entire web ecosystem using tokenomics, tied to the platform’s real life revenue models paid in USD.
 **DeFi:** A regulated decentralized financial infrastructure, having permissioned ecosystem participants supply liquidity that fuels the growth of PUBLC’s economy.
### What problems does PUBLC aim to solve #### **Search and Content Discovery - How do we reach the endless content floating across the web** While countless apps and platforms were built, we still don't have the one destination that acts as our gateway to the web. The closest to this are search engines, and while they are great for searching something specific they aren't great for things like content discovery, finding new music, getting news updates and consuming content for entertainment. Social media on the other hand is where we currently go to get those things, but there we get a new set of problems - we follow the people we know and are interested in and get whatever content they share, but not all the content they share interest us and not all content that interest us is shared by any of the people we follow. There is endless content out there in the vast web that doesn't reach us. One of the biggest challenges to making content more accessible and useful is understanding what the content is about, and while companies like Google, Facebook and Amazon have made huge advances in AI and Natural Language Understanding there is still a long way of having algorithms and computers understand content like people do. With the internet doubling in size every two years and the content becoming practically infinite, we need better tools for categorizing and classifying this content in order to have it better discovered. #### **How the web is monetized, advertising and who controls it** It is said that when they designed the internet they thought about everything but forgot about the money. With a lack of any organic revenue model the internet adopted advertising, which until today remains the primary way of making money online. The problem with the advertising model is that it's done by for-profit entities trying to maximize revenues this results to invading users' privacy, online tracking and profiling and gathering as much information as possible in order to sell to advertisers for targeted ads. The advertising model also worsens our user experience across apps and any form of online engagements with \~20% of the posts on Facebook, Instagram and Linkedin being ads. While most content websites are bombarding us with banners, trackers and ads. Even the "organic" advertising models like affiliate marketing isn't inoffensive since it requires creators to write content and recommendations about products that would sell the most, and therefore become more incentivized by sales and not by creating quality content. This monetization model also creates a very centralized outcome with [almost 70% of its revenue going to just 3 massive companies](https://www.emarketer.com/content/facebook-google-duopoly-won-t-crack-this-year), and the rest of the millions of content creators, influencers and users get almost nothing. For example, it's estimated that only \~8% of YouTube channels make any money and only the top 3% earn above minimum wage. On a more broader view, in almost all platforms the majority of the value is created by the users, creators, moderators, celebrities, influencers, brands and other user groups, but while they create most of the value, and while without them those platforms would not have existed, they usually earn nothing in return because the companies behind those platforms take 100% of the revenue. #### Privacy, data and control over it As the advertising models have become bigger, the companies running them needed to become more sophisticated and advanced to increase their ad revenues. This resulted into tracking users' every search, conversation, interaction and connection to gather more information about the user in order to sell it to the advertisers so that they could target them with more effective ads. Unfortunately, this includes our most personal and sensitive information about what we search and read, our political views, financial information and even our health. All for the sake of increasing ad revenue. While scandals as Cambridge Analytica and others caused public outcry, in the end, it hardly stopped users from using those services. Research showed that 67% of the users feel worried about their online privacy but they continue using those services for the sake of convenience. ### PUBLC's Mission and Values **A platform built for everyone** - We have created a platform for the benefit of the entire web ecosystem where all its participants take part in building the platform and are being rewarded for it. We believe PUBLC should be inclusive to everyone no matter the gender, race or financial status. We believe in democratizing opportunities and giving everyone a chance to get their content seen and monetized based on its worth. We see PUBLC not as a company or a product that is owned by its developers but a project owned by the community and serving the community. **A fair and sustainable web economy** - We believe that PUBLC's value is created by its community. Without its community PUBLC would be worthless and with it PUBLC could change the world. PUBLC's economic model was designed to take all participants in consideration and create it in a way is more inclusive and fair, which is why only 10% of the PUBLX tokens go to PUBLC's developers while the rest 90% go to the ecosystem. This economic model is designed to become a sustainable source of revenue for creators, influencers, celebrities, content platforms and even users, and could be a viable alternative to traditional advertising and similar revenue models. **Do good -** As a platform built for the benefit of everyone we're truly dedicated to being good and doing good. We want to use PUBLC to drive social change, to create financial inclusion and tackle social issues such as online privacy and freedom of speech. **Do things right -** Along the way there were many shortcuts we could have taken, there are many ethical dilemmas we are facing and there will be more in the future. And during all those situations we aspire to do the right thing, which is why we haven't done an ICO or token sale. We are working to make PUBLC and our financial infrastructure as regulatory compliant as possible and do what's best for our community. ### PUBLC's Journey We've come a long way, just to get to the starting point... And there is a long way ahead of us.
PUBLC was developed by a small and dedicated team over years, with minimal resources, trying to do the impossible and challenge the biggest companies in the world, create new economic models while building on new and complicated technologies. PUBLC is a very aspirational project and a huge undertaking and while have built a lot there is a lot missing and a lot to build. There are bugs, there are features missing, there isn't a mobile app yet, and there are endless improvements to make, but with the support from the community everything is possible. Want to take part in making it happen? Get involved👇 ### Get involved If you read so far and are interested to get involved then reach out to us, there is much to do and we'd love to get as many people onboard as possible. Read this section to understand how you could get involve 👉 [get involved](/get-involve/how-to-get-involved-in-publc) Contact email - ### Where to go from here? If you are a **Creator,** meaning you create online content, whether on your own a website or on other platforms such as YouTube, SoundCloud, etc. -> Click [here](/publcs-ecosystem/publishers). If you are a **Brand** or a **Celebrity,** meaning you have content created about you -> click [here](/publcs-ecosystem/brands-and-personalities). If you are a **User** who wants to earn while using the internet, or wants to become part in helping building PUBLC by curating content, or wants to become an admin of a topic page -> Click [here](/publcs-ecosystem/curators). # Why joining PUBLC? PUBLC is a project that is tackling multiple deeply rooted technical, societal and moral issues when it comes to the Internet. On a **practical level,** you should consider joining PUBLC: * If you are a creator and need to start or enhance the monetization of your content in a way that can sustain your business without relying on Ads * If you are a user who understands its value on the internet, knowing that your attention should be rewarded, while at the same time you're ready to discover content in a more visual and engaging way than the existing search engines offer * If you are a brand, an influencer or a celebrity who wants a new and organic way to reach your audiences while monetizing your popularity On a **conceptual level,** you may also consider joining PUBLC: * If you feel strongly towards the current web model inequality where the value is created by everyone yet 70% of the revenue goes to just 3 giant companies * If you are one of the 67% of people who are worried about their online privacy but aren't doing anything about it for the sake of convenience * If you are aware that the internet is doubling in size every two years and most of the 'organizing' is done by the machines where we have less and less say every day, where polarization is stimulated to fuel engagement, and where we are bound to be the slaves of algorithms We believe that the world needs a different, more fair and equal economic model for the web - one that gives value back to those who create it in the first place. On PUBLC, by learning from the crowdsourcing potential of collaborative platforms like Wikipedia, Quora, Waze and more, we are taking it a step further and have the ecosystem not only take part in curating and building the platform (which in turn helps train more fair and inclusive algorithms), but also earning 90% of its revenue. Anyone can join PUBLC and monetize their value and below are some examples: * **Creators:** can monetize every click on their content, gain new channel for exposure without any cost to the creator while augmenting all other platforms and tools they currently use * **Users:** Can earn daily rewards for using PUBLC, while benefiting from a more visual, personal and fun content discovery experience that connects users with content of interest from the entire Web, curated by people that are passionate about each topic, and amplified by AI. * **Content Curators:** Can earn from helping organize the endless content of the web by categorizing content of their interest or expertise (similar to the idea of co-curated Wikipedia). * **Content Platforms:** can leverage a mutually beneficial relationship with PUBLC that provides them with a new avenue to expose their content to interested users, adding a new monetization model to the platforms and the creators using their platform (e.g. YouTube, Spotify, etc,.) * **Influencers & Celebrities:** can monetize their popularity through the rewards coming from all the content created about them from the entire creators economy while gaining a new avenue to engage with their fans and expand their communities. * **Topic Admins:** Can help grow communities around topics of their passion, organize topic pages to expose their most relevant content and earn from the success of their pages * **Advertisers**: Can reach the most relevant users for their product at the right context and time optimizing their advertising budgets and without harming the user experience on the platform * **Liquidity Providers:** Can enable them to share the success of the growing platform, build to comply with future regulatory scrutiny * **Retail Investors:** Can buy a steak in the future success of a growing platform PUBLC blurs the lines between the company, the platform and its users and places everyone on the same side, working together to achieve a mutual goal. # People & AI When it comes to text understanding People know best. That’s why PUBLC is combining Artificial Intelligence with Human Intelligence, like combining Google with Wikipedia. PUBLC harnesses the users’ insights to categorizing content, and learns from them how to better organize the web. People always know best, they would know to what topics an article is related to, and what genre a certain song is, tasks which are still hard on machines. But machines can categorize and analyze vast amounts of content very quickly, which people can't. That's why PUBLC is combining the best of both worlds. \ \ PUBLC adds a new layer to search engines, enabling the users to categorize and rank its content. Users are able to label what the content is about, to what subjects it’s connected to, and to what search queries it should be found under. This user-data combined with Machine Learning “teaches” PUBLC how to better categorize content from the web on a large scale. This enables PUBLC to reach new advances in Natural Language Processing and search, that has the potential to surpass existing search engines.
Curating pages - Users are able to edit and moderate pages across PUBLC, making them and their content more interesting and better organized. Adding content and domains - PUBLC doesn’t blindly crawl the web, it only adds content from domains and sources verified by its users. This helps grow PUBLC’s content base with high quality content vetted by the community. # User Experience PUBLC is filling the gap that exists between social media and search engines – providing users with content that interests them from sources they don’t necessarily know from across the web. ![](/files/z9fa4uKLp7ykTbVYbGbg) PUBLC crawls web sources such as websites, blogs, channels and organizes them into topic pages that users can search and follow. Visual, social, personal and fun, PUBLC is creating a new way to discover music, videos, articles etc., from across the web.
# Privacy More than just a technology, Blockchain also focuses on fixing the many wrongs of the web of today. PUBLC is designed with this ideology in mind, building the infrastructure that would enable users to have full privacy, security and control over their data, and creating trust and transparency between the users and the platform. With companies such as Google and Facebook exploiting user privacy, PUBLC will return users their sense of online freedom and control. Today PUBLC just doesn't store any of the users' personal information, it doesn't track your activity, it doesn't save any of your browsing history and it doesn't share any data with advertisers. But that's not enough. PUBLC's vision of privacy is to enable users to have the most personalized experience and have PUBLC be completely tailored to them, but doing all this while giving users 100% privacy and control over their data and who is it shared with. This is a place where Blockchain and Web3 could also give a solution in which the users' PUBLC profile is saved on-chain and accessed and decrypted only by the users upon use on the platform using their private key. Giving them and only them access to that information which will only be shared with their consent.\ \ On-chain PUBLC IDs is planned to be launched on Q4 2024. # Community Driven PUBLC blurs the lines between the company, the platform and its users and places everyone on the same side, working together to achieve a mutual goal. Learning from the crowdsourcing potential of collaborative platforms like Wikipedia, Quora, Waze and more. PUBLC creates a network of key participants in the Web ecosystem that contribute to PUBLC and benefit from its ongoing growth. Each participant's actions, starting from categorizing content and managing pages to driving traffic add value to the platform. The network effect is compounded across all ecosystem participants by combining thousands and millions of these small actions that will exponentially grow PUBLC to become a viable alternative to platforms by existing tech giants.

Bringing the entire web ecosystem together

# Web Economy As a platform built by everyone, for everyone, PUBLC is establishing a new revenue model that rewards its community, aspiring to create a new, more equally distributed web economy using Blockchain and token economics. This model is connected to the platform's real-life income, which generates demand for the PUBLX token. ### **Circular economy of supply and demand**

A new web economy that rewards the entire web ecosystem, built upon business fundamentals that create real value.

**Token Reserve** PUBLC rewards its ecosystem of creators, users, brands, etc with their own native token called PUBLX and those rewards can only be triggered by one action - clicks on content. Upon each click, PUBLC’s Token Reserve, which is a smart contract on the Ethereum blockchain, releases a certain amount of tokens into circulation and distributes them to the relevant ecosystem beneficiaries. The more tokens released to circulation the less tokens are released per click. **Ecosystem** The ecosystem of creators, curators, brands, users, celebrities, etc., receive the tokens that are distributed upon clicks on content and based on their contribution to building and promoting the platform they would receive the equivalent share of the click reward. **Businesses** On the other side there are businesses who are interested in buying various business services from PUBLC, such as advertising. When businesses buy those services, they pay in USD, but what happens in the background is that the paid USD gets automatically converted to PUBLX through a liquidity pool. And what that really means is that businesses are buying tokens from the ecosystem of token holders who are the users, creators, curators, brands etc,. **What makes this circular economy scalable** The tokens that have been automatically bought by the businesses from the ecosystem go back into the Token Reserve, where those tokens are taken out of circulation, which in turn creates deflation since the available token supply in circulation decreases. This cycle repeats itself infinitely. The more users there are on the platform the more demand there will be from advertisers and businesses to buy services and so on. This new economic model is designed to scale to an economy of billions of dollars. # DeFi (Coming in 2024) PUBLC's DeFi model is being designed to increase the token's liquidity and reduce volatility, while accelerating the growth of PUBLC and supporting its entire community. Liquidity Providers supply liquidity to PUBLC's Liquidity Pool and earn fees based on the token distribution model that is tied to the platform's real-life revenue model. ![](/files/Dd7cS4F0f0b2CDWKhBkO) Liquidity providers receive 10% of the daily PUBLX released along with trading fees and interest on lending. They also benefit from the value increase of assets in the pool, while all assets are fully liquid at all times. The DeFi protocol is built on top of battle-tested decentralized protocols and in partnership with market leading regulated entities.

PUBLC DeFi protocol supporting the entire ecosystem

# Overview PUBLC's tokenomics is the set of rules and structure that maintains PUBLC's economy, creating a mechanism that rewards all of PUBLC's ecosystem and have them earn from the platform's revenue. ### Tokenomics Overview: * **Supply:** 100B PUBLX tokens were minted and placed in the Token Reserve. * **Distribution:** PUBLX tokens are gradually distributed to PUBLC's ecosystem based on the usage of the platform. * **Utility:** The PUBLX token acts as the sole payment settlement method for PUBLC's business services which are priced in USD. * **Demand:** The cash USD coming in from advertisers/businesses is converted to a stablecoin USD and converted automatically to PUBLX via a liquidity pool at market price. * **Deflationary Impact:** The PUBLX converted from the USD payments is paid to the PUBLX Token Reserve which takes those tokens out of circulation and reduces available PUBLX market supply.
### How are PUBLX Tokens released to circulation PUBLX total token supply is 100B PUBLX tokens. On the first day when the PUBLX token was launched 100B tokens were minted on the deployment of the token contract and were placed in the Token Reserve, a smart contract on Ethereum. No more PUBLX tokens could ever be minted and 0 tokens were pre-allocated or pre-sold to the team, investors or anyone else. The only way the PUBLX tokens are released to circulation is as rewards distributed by the Token Reserve to PUBLC's ecosystem for the value they add to the platform. The triggering mechanism that releases the tokens are valid clicks on content on the platform, which reward the relevant beneficiaries.\ \ **PUBLC Ecosystem Beneficiaries:**
**Click Reward:** On every valid click on content on PUBLC a certain amount of PUBLX is released to circulation based on the split above to the relevant beneficiaries. The amount of PUBLX distributed per click is calculated based on an exponentially decreasing function that factors in the amount of PUBLX there are in the circulation at the moment of the click and the amount of tokens that remain in the Token Reserve. The Click Reward started from 100 PUBLX per click on the very first click and it gradually decreases as the PUBLX supply in circulation increases. Eventually the Click Reward will trends to \~0 PUBLX. The more PUBLX distributed, the less PUBLX are distributed per click. ![](/files/LAHqWKjsQ74NTebOgL4s) **Click Reward Formula: 100\*e^(-m\*(circulation/reserve)) \[with m=5^(reserve/100B)]** **Examples**
Number of ClicksPUBLX in CirculationPUBLX in ReserveClick Reward (PUBLX)
1,000,000~230,000,000~99,700,000,000~98
50,000,000~4,500,000,000~95,500,000,000~80
150,000,000~11,000,000,000~89,000,000,000~58
500,000,000~26,000,000,000~74,000,000,000~31
1,000,000,000~38,000,000,000~62,000,000,000~18
5,000,000,000~67,000,000,000~33,000,000,000~3
20,000,000,000~81,000,000,000~19,000,000,000~0.29
50,000,000,000~85,000,000,000~15,000,000,000~0.07
150,000,000,000~88,000,000,000~12,000,000,000~0.013
**The logic behind the Click Reward mechanism:** * **Tokens distributed as a factor of PUBLC platform usage:** One of the core business principals of any online content platform is that its value is measured by its usage by users, the more users there are on the platform the more valuable the platform is to businesses and advertisers. In order to maintain a healthy balance between PUBLX token supply and demand, the triggering for distribution of the PUBLX tokens is the usage of the PUBLC platform, thus distributing more PUBLX as platform's value grows. * **Directly rewarding the relevant beneficiaries:** The Click Reward mechanism makes sure that the ones creating the most value are the ones rewarded the most. Content creators are rewarded for the amount of times users clicked on their content and consumed their content, celebrities are rewarded for their popularity, etc.. * **Incentivizing early adopters:** As the Click Reward decreases as the platform grows it means that the PUBLC ecosystem participants who would join PUBLC early would earn the most PUBLX as at the beginning there will be the highest distribution of PUBLX per click. * **High reward ratio per user:** As the PUBLX distribution mechanism is relative to the usage of the platform it means that even the early stages of growth the value of the rewards given to the ecosystem will be relatively high as there would be more PUBLX distributed per click to users and less total PUBLX in circulation. As the platform grows there will be less PUBLX distributed per click and more PUBLX in circulation, but there will be more demand from businesses and advertisers buying PUBLX to pay for PUBLC's business services. ### The utility and demand for the PUBLX Tokens All of PUBLC’s business services such as: advertising, promoted content, e-commerce, and more, are settled internally in PUBLX tokens. However, the services are priced and paid with cash USD using traditional payment methods as credit cards, which gives businesses clarity of cost of services and ease of use. The cash USD coming in from businesses and advertisers is converted to stablecoin USD and automatically buys PUBLX tokens from circulation via a liquidity pool, at the PUBLX/USD market rate. The PUBLX received from the conversion is paid to the Token Reserve(\*), which results to taking those PUBLX tokens out of circulation and creating deflation. \*80% of the PUBLX converted is paid to the Token Reserve and 20% is paid to the PUBLC Foundation and PUBLC Developers as their fees from the platform. ### Settlement of payment and deflationary impact Contrary to the traditional Web2 model of having all the platform's revenue go to the company developing the platform, on PUBLC the platform's revenue is designed to benefit its entire ecosystem. This happens by having all the platform's revenue be converted to PUBLX tokens and having those PUBLX tokens paid to the Token Reserve and be released from circulation. As all of the payment settlement for services is done with PUBLX, this means that all the revenue coming in to the platform buys PUBLX from circulation. As all of the PUBLX token supply was given to PUBLC’s ecosystem in the first place this creates a mechanism of sharing PUBLC's revenue with everyone, enabling the token holders to exchange their PUBLX for the USD in the liquidity pool. Having the payment for services paid to the Token Reserve creates a mechanism that removes those tokens out of circulation and creates deflation. This deflationary effect decreases the supply of tokens in circulation which increases the value of remaining tokens in circulation, benefiting all PUBLX tokens holders. ### Balancing mechanisms PUBLC tokenomics is designed to withstand even the extreme scenarios, enabling the system to self-balance itself. **Extreme increase in PUBLX token price:** This would increase the earnings of all of PUBLC’s ecosystem participants in a USD value, further incentivizing them to earn more PUBLX. Meaning, creators, users and celebrities will be incentivized to share more of their PUBLC content and pages, which will earn them more PUBLX tokens. This increase in traffic and usage of the platform will in turn increase the supply of PUBLX, which could result in taming the PUBLX price increase. **Extreme decrease in PUBLX token price:** As PUBLC's business services are priced in USD, a decrease in PUBLX price will not change the amount of USD coming in to the platform by advertisers and businesses. However, the lower PUBLX price will cause more PUBLX tokens to be to be exchanged by advertisers for the same USD coming in, which will result in more PUBLX paid back to the Token Reserve, thus accelerating the deflationary impact that reduces supply in circulation which will strengthen the PUBLX token price. # PUBLX token supply Distributed based on the usage of the platform Upon the launch of the PUBLX token 100B tokens were minted and placed in PUBLC's Token Reserve, a smart contract on Ethereum. We haven't done an ICO or any token sale event and 0 tokens were pre-allocated or pre-sold to the team, investors and anyone else. At the moment of the PUBLX token launch there were 0 tokens in circulation. **Distribution Mechanism:** The only way PUBLX tokens are released to circulation is as rewards to the ecosystem based on the usage of the platform triggered by clicks on content. While most existing token distribution models in the industry include airdrops, token sales or a time based mining releasing a certain amount of tokens every x minutes, we felt this models aren not right for PUBLC. We chose a distribution model based on the real usage of the platform, growing the token supply relative to platform's value. There is a general consensus about the notion that a content platform value is derived from the amount of users who use it. The more users use a certain platform, the more the platform is worth. This is because as the platform grows there would be more demand by advertisers and businesses for the platform's paid services and more competition between them for those services. This is also true for PUBLC, which is why we decided to have the token supply in circulation be directly linked to the platform's real value. Having the PUBLX token supply in direct ratio to the platform's value will enable to maintain PUBLC's tokenomics stable along time and the platforms growth. In the early days as the platform and its usage will be small there will be a small amount of PUBLX tokens released to circulation, but as the platform is still small there would be small demand from businesses and thus a small demand for the PUBLX tokens. But as both sides of supply and demand are growing at the same pace they will be kept stable. Click Reward: The amount of token distributed per click is calculated based on the amount of tokens in the circulation, using an Exponentially Decreasing Function. It started from 100 tokens per click, and trends to \~0. The more tokens distributed, the less tokens are distributed per click. # PUBLX Token Demand Payment method for all of PUBLC’s business services All of PUBLC’s business services such as: advertising, promoted content, e-commerce, and more, are settled internally in PUBLX tokens. However, the services are priced and paid in USD using traditional payment methods as credit cards, which gives businesses clarity on cost of services and ease of use. The USD coming in from businesses and advertisers automatically buy PUBLX tokens from circulation via a liquidity pool, at the PUBLX/USD market price. As all of the PUBLX token supply was given to PUBLC’s ecosystem in the first place this creates a mechanism of sharing PUBLC revenue with everyone, enabling the token holder to exchange their tokens for the USD in the liquidity pool. # Deflationary Impact Payments remove tokens out of circulation The settlement of payments for services is paid to the Token Reserve\*, creating a mechanism of removing tokens out of circulation. This reduces the supply of tokens in circulation thus benefits all token holders and the ecosystem. \* 20% of the tokens paid for business services go to PUBLC Developers and PUBLC Foundation # Balancing Mechanism Maintaining a healthy ratio of supply and demand PUBLC tokenomics is designed to withstand even the extreme scenarios, enabling the system to self-balance. **Extreme increase in token price:** This would increase the earnings of all PUBLC’ ecosystem participants in USD value, further incentivizing them to earn more tokens. In other words, creators, users and celebrities will be incentivized to use the platform more and share content via PUBLC more to earn more tokens. This will in turn increase the supply of tokens, which could result in taming its price increase. **Extreme decrease in token price:** This will cause more tokens to be exchanged by advertisers for the same USD coming in, which will result in more tokens paid back to the Token Reserve, thus accelerating the deflationary impact that reduces supply in circulation, which will strengthen the token price. # Supply <> Demand PUBLC’s growth in usage by users on the platform increases the supply of tokens in circulation triggered by the clicks on content. As more tokens are released in circulation, less tokens are released per click. This also means that as there is more usage of the PUBLC platform this will in turn increase ad spend and demand for the PUBLX token by advertisers. The decrease in tokens distributed to circulation coupled with an increase in demand from advertisers, both of which being impacted by project growth, results in an exponential increase in token price, without any speculative token buying.
# User Rewards We believe that the users are the foundation of any online platform, and while this is the case, in most existing search engines and social media platforms the users are only exploited to generate revenue for the platforms without them earning anything in return. PUBLC's vision is to reward its community of people that add value to the platform, as we believe that PUBLC users are part of creating this value and they should be rewarded for it.
On PUBLC users are allocated a portion of the tokens released to circulation, and therefore the portion of the platform's revenue. Those tokens are distributed amongst the users in proportion to the value each user has created on the platform. There are multiple ways users can earn rewards on PUBLC and they are grouped in two main categories: Activity Rewards & User Rewards. **Activity Rewards** *These are Click Rewards that you can earn when users perform actions that add value to the platform and its community. The higher the success of these actions, the more they earn. Such actions include but are not limited to:* 1\. Categorizing content 2\. Approving content *(additional permission required)* 3\. Driving traffic from user page 4\. Being an Admin of a Topic page *(additional permission required)* **Daily User Rewards** *This is what users earn for being part of the PUBLC ecosystem and adding value to it, it is proportionate to their total Reputation Points gained on the platform.* The User Rewards reflect [Reputation Points](https://publc.zendesk.com/hc/en-gb/articles/6717777753233) that is generally measured by user's level of activity and how many actions they performed that added value to the platform. There are different ways that they can build reputation on PUBLC ranging from the amount of days they were active on the platform to the amount of content categorizations they've completed. As the platform grows, there will be more actions that will improve (or harm) user's reputation.
**How User Rewards are calculated:** * Every valid click on PUBLC content distributes PUBLX tokens through the 'Click Reward' mechanism. Out of those 'Click Rewards' tokens 10% are distributed daily to all users that were active on that day. * For each day that a user is active on PUBLC they will be participating in the daily distribution of the User Rewards and receive a portion of those tokens based on the amount of Reputation Points they've accumulated since joining PUBLC. * Their daily share is calculated by the following formula: \ *Daily User Reward Share = Total Reputation Points / Total Reputation Points of all Daily Active Users* * *Daily User Reward = Total Daily Tokens Distributed to User Rewards \* Daily User Reward Share*\ \ For example: Let's say on a certain day there were 10,000,000 PUBLX tokens distributed to circulation through 'Click Rewards', this means that there will be 1,000,000 PUBLX distributed as User Rewards amongst all the users that were active on that day.\ Now, let's say that until that day that *User A* had gained a total of 200 Reputation Points, and the total amount of Reputation Points gained by all active users on that day is 500,000 Reputation Points, then *User A* share of the Users Rewards will be = 200/500,000 -> 0.04%, and the amount of PUBLX tokens they would receive on that day is 1,000,000 PUBLX \* 0.04% = 400 PUBLX. **What is the main difference between Activity Rewards and User Rewards?** On PUBLC we believe that value shouldn't just be measured by click generating performance but should also be measured by value created by the users. Below is an example of how the two different types of the rewards complement each other to create a more fair reward system and a strong community. Imaging that Alice is a user interested in Greek Philosophy and has brilliantly categorized **100 content items** about Greek Philosophy. However, since it is not a particularly trending topic, there were only a few clicks on the content she categorized, which earned her few tokens from the 'Click Rewards'. In comparison, Bob who is a fan of a famous celebrity, categorized **1 content item** about that celebrity and received 100,000 clicks on that content, earning Bob many tokens through 'Click Rewards'. Even though Alice received only a few tokens through Click Rewards on the content she categorized, she actually added a lot of value to the platform as her activity might have significantly improved the Greek Philosophy page, and she will be rewarded for that by gaining more Reputation Points, and that in turn grants her a larger portion of the daily User Rewards than what Bob would earn. # Stakeholder Economy Learn about PUBLC's ecosystem, who is part of it, their role, and how they are connected. While most companies follow the traditional model of *Shareholder Economy* where the company's main purpose is to maximize shareholder value, PUBLC's model implements *Stakeholder Economy* that serves not just the company's shareholders but also the rest of its ecosystem, and in PUBLC's case it is the Web Ecosystem. We believe that in order to create the biggest platform value, PUBLC's economic model needs to incorporate all its participants and give value back to them. PUBLC blurs the lines between the company, the platform and its users and places everyone on the same side, working together to achieve a mutual goal. Learning from the crowdsourcing potential of collaborative platforms like Wikipedia, Quora, Waze and more, and taking it a step further and having the ecosystem not only take part in curating and building the platform but also earning part of its revenue. PUBLC creates a network of key participants in the Web ecosystem that contribute to PUBLC and benefit from its ongoing growth. Each participant's actions, starting from categorizing content and managing pages to driving traffic, add value to the platform. Beyond having PUBLC's ecosystem create value for the platform, PUBLC model also results in having the ecosystem's actions create value for one another and complement each of their needs. The network effect is compounded across all ecosystem participants by combining thousands and millions of these small actions that will exponentially grow PUBLC to become a viable alternative to platforms by the existing tech giants. ### **Token distribution breakdown:**

PUBLX token distribution to ecosystem participants

# Content Creators **Overview:** Content creators are the foundation of everything on the web. They are the writers, bloggers, vloggers, podcasters, musicians, artists, and many more. They are the reason all the users come to the web and without them nothing would exist. **Problems PUBLC solves:** * **Content discovery:** Currently, large part of the creators' engagement comes from social media platforms, having their content reach their followers on those platforms. In practice, even for creators with a high number of followers their content will likely only reach a small fraction of them, and creators with a low number of followers will struggle to get any traction and will need to work hard to increase their follower base. Also, as most social media platforms' algorithms give preference to viral and engaging content, this makes it even harder for creators in niches that are not viral to be seen and shared onwards. * **Search Engine Visibility and SEO:** Besides social media, for many creators their main source of traffic is search engines and thus they need to spend a lot of time and money on getting better ranking to increase their visibility. Part of this efforts include implementing different SEO practices, target certain keywords, etc., which in turn has a halo effect on the creative process of those creators as they are restricted by the choice of words they are using in order to match search engine requirements. * **Monetization:** Even though the vast majority of value on the internet is added by creators, they get very little reward in return. In fact, the biggest tech giants who almost entirely rely on their creators to drive traffic to their platforms, keep 100% of the platform's revenue to themselves, which leaves creators rely on aggressive advertising techniques that in turn damage the experience of their audiences. On PUBLC, in addition to more organic content exposure and discovery, creators are able to monetize their content at some of the most competitive rates on the creator market starting from the very first click.
**How Content Creators use PUBLC** * **Adding content to PUBLC:** PUBLC indexes content automatically so there is no need for creators to add content manually, however, it is possible to add content to PUBLC manually at any time. As soon as the content is indexed by PUBLC, creators are able to categorize it if they wish. Categorized content has better discoverability and chances of appearing on relevant pages across the plarform. * **Sharing content via PUBLC links:** In addition to organic exposure within PUBLC, creators are using the PUBLC urls to their content when they distribute it across all social media platforms, newsletters, etc. This results in higher monetization rates as every time someone opens a PUBLC link from their social media post, they are rewarded for that click. Moreover, as more of their audience discovers and signs up to PUBLC, more of their subsequent content clicks will be monetized. * **Withdrawing earnings from PUBLC:** Once a creator has earned tokens from both, organic traffic and from proactively sharing PUBLC links, they may wish to withdraw those earnings. There are three key steps they need to follow to complete a withdrawal: a) withdrawing the tokens from their PUBLC dashboard, b) downloading a wallet such as Metamask, and c) exchanging the PUBLX tokens on the Uniswap Exchange. Following that, each creator can decide if they want to keep their earnings in crypto or cash them out into USD or any other fiat currency.

PUBLC Creator Dashboard

**Incentives** PUBLC creates an organic system of incentives where each participant of the ecosystem is incentivised to act in a way that their benefit benefits everyone else. Content creators are incentivized to drive traffic to their content on PUBLC as it rewards them for each click, while the users consuming their content via PUBLC get rewarded for doing so. More clicks on content means more users, and more users means more brands and businesses buying business services, and more business services means more demand for the token and more demand for the token means higher reward per click, and higher reward per click means more creators and more users. This cyclic system of incentives keeps repeating itself infinitely creating a scalable and sustainable web ecosystem. **Future plans:** * Decentralized content platforms * Content copyright using NFTs * Enhanced monetization # Users For the users of the internet it becomes harder and harder to discover the endless content of the web. Users are bombarded with ads that they have no interest to see most of the time, and they are robbed of their privacy online, yet they just let it be so for the lack of a better alternative. On top of all that, they get no reward for the value they create even though without users consuming content online, there would be no internet as we know it today. PUBLC changes a lot of that. It is filling the gap created between social media and search engines, making it easier for users to discover content they didn't know existed in a much more visual and engaging way than the existing search engine or the existing social media that allows you to follow people you already know. \ \ PUBLC doesn't track its users nor collects any personal information. Finally, PUBLC recognizes the value of each individual user, which is why it rewards its users for their activity on the platform. Users earn different type of rewards based on their level of activity, which in certain cases could equate to earning a monthly salary and be a full time job.

PUBLC User Dashboard

# Content Platforms Content platforms such as YouTube, Soundcloud, Spotify, etc., offer an immense amount of value to vast number of creators, being the home for their content and the source of income for the fewer highly successful creators. \ However, content platforms are businesses nevertheless and are themselves in need to strengthen their monetization method in order to continue on hosting the ever increasing number of creators globally. Similar to creators, content platforms are forced to employ the less friendly monetization methods such as intrusive advertizing or subscription paywalls resulting in a less satisfying user experience across the board. \ \ PUBLC understands the important role that content platforms play in the web ecosystem and it rewards content platforms for their contribution in making content available online. This means that if the creator is hosting their content on YouTube, then the reward coming from the click on that content will benefit both, the creator but also YouTube as a platform. Considering the size of the YouTube creator audience, this could be a colossal amount of revenue for the YouTube platform that at scale could even lead to YouTube restructuring their own monetization methods. # Brands & Celebrities Celebrities, brands or any popular personalities are commonly the subject of many articles, videos, and photos created and shared about them online. While they are the source of interest and the content about them is generating revenue for publishers, news outlets and social media platforms, they do not get a share of that revenue. As with all other participants, PUBLC recognizes how valuable these popular figures are and believes that they should be rewarded for the popularity and traffic that they bring to the platform. Moreover, PUBLC does a very important job for celebrities and brands by collecting all the scattered content about them from across the web into one topic page dedicated to the brand or the personality. This in turn helps celebrities and brands gain more exposure and fan engagement. Importantly, as users visit and consume content from the celebrity or the brand page, they are getting paid for their popularity, giving them a real source of revenue that they rightfully deserve. **New way to for celebrities to collaborate with brands:** PUBLC enhances celebrity or influencer value towards brands by enabling them to create new types of brand-influence campaigns. On PUBLC, the content that features a brand will not only appear on the celebrity or influencer page, but also on the brand's page and any other related pages, creating more organic engagement across the board. # PUBLC Labs **PUBLC Labs**: The entity in charge of PUBLC's product and technology development, structured as a for-profit and incorporated in Israel. As a for-profit entity PUBLC Labs has shareholders and is able to raise equity financing. PUBLC Labs' sole revenue comes from PUBLX earned from the PUBLC platforms. It receives 10% of the PUBLX tokens released from Click Rewards and 10% of the PUBLX tokens paid by businesses and advertisers or businesses on the PUBLC platform. # PUBLC Foundation **PUBLC Foundation:** The entity in charge of growing and supporting the PUBLC platform and ecosystem, structured as a non-profit entity incorporated in the UK. PUBLC Foundation doesn't have any shares, shareholders or any dividend structure. PUBLC Foundation's sole revenue comes from PUBLX earned from the PUBLC platforms. It receives 10% of the PUBLX tokens released from Click Rewards and 10% of the PUBLX tokens paid by businesses and advertisers or businesses on the PUBLC platform. All its revenue is spend on its mission of supporting PUBLC and its ecosystem. # Current Governance While we see PUBLC's future as fully decentralized, or as decentralized as possible, currently PUBLC's governance is completely centralized. We have started out like this for practical reasons and aim to gradually move to a more decentralized governance model. **Why is PUBLC centralized?** Our first priority is to deliver a full feature product and give value to PUBLC's ecosystem, and it has taken us years just to bring PUBLC to this point. Trying to do it while being decentralized would have been impossible and try to achieve it would have only have distract us from our main goal. Current entities that govern PUBLC: ![](/files/pduFeDbGD3qaHTULliaC) **PUBLC Labs**: The entity in charge of PUBLC's product and technology development, structured as a for-profit and incorporated in Israel. As a for-profit entity PUBLC Labs has shareholders and is able to raise equity financing. PUBLC Labs' sole revenue comes from PUBLX earned from the PUBLC platforms. It receives 10% of the PUBLX tokens released from Click Rewards and 10% of the PUBLX tokens paid by businesses and advertisers or businesses on the PUBLC platform. **PUBLC Foundation:** The entity in charge of growing and supporting the PUBLC platform and ecosystem, structured as a non-profit entity incorporated in the UK. PUBLC Foundation doesn't have any shares, shareholders or any dividend structure. PUBLC Foundation's sole revenue comes from PUBLX earned from the PUBLC platforms. It receives 10% of the PUBLX tokens released from Click Rewards and 10% of the PUBLX tokens paid by businesses and advertisers or businesses on the PUBLC platform. All its revenue is spend on its mission of supporting PUBLC and its ecosystem. # Decentralization PUBLC aspires to be fully decentralized and will continue converting more of its centralized components into decentralized as the technology evolves and becomes robust enough to support such complex systems. PUBLC truly believes into the benefits of decentralization and will work together with the industry to make full decentrization possible and safe for all participants of decentrized systems. Some of PUBLC's upcoming steps towards decentralization include: * Allowing users to become validators of transactions such as content clicks, categorizations etc. * Open sourcing PUBLC APIs * Forming DAOs around specific aspects of the project where self-sufficient communities can make decisions on how to allocate budgets earned from rewards, which causes to support as a community, how to continue growth, etc. # Where PUBLC is headed to PUBLC is here to be the world's new gateway to the web. One that is built upon a more fair, inclusive and collaborative web economy, and that revolutionizes and personalizes the user experience of the web. PUBLC is committed to an agenda that is guided be the unshakable principles that were the driving force of the project since inception: * To continue safeguarding the integrity of the platform and its token model and fairly rewarding all those who provide value * To continue evolving our artificial intelligence capabilities that are and will be guided by human intelligence, which we consider as a very critical agenda item given the AI revolution we are embarking on * To continue enabling users' complete privacy and control over personal data within and outside PUBLC * Take our social responsibility beyond the PUBLC ecosystem and support all the causes that bettering and evolving humanity and the environment Some of the exciting developments that will be coming in the upcoming months and years include but are not limited to: * PUBLC AI - Open-source LLM * PUBLC DeFi Protocol * Self-served business services * PUBLC Browser * Further decentralization with main database moving on chain and open sourcing of PUBLC APIs * Blockchain IDs
# How to get involved in PUBLC There are multiple ways to get involved in PUBLC if you are excited by our vision of building the future of the internet and fairly rewarding its entire ecosystem. **Page Admins** If you enjoy order and you want to help organize the web, you can be a topic page admin on PUBLC, which allows you to grow your own community within a specific niche and make a real difference because the more successful your page is the more value it gives back to its participants and yourself. Reach out to us if interested on <_hello@publc.com>.\_ **PUBLC Ambassadors** If you like being an early adopter and want to help spread the message of PUBLC across the web community you can do so as a PUBLC ambassador! Reach out to us for more details on <_hello@publc.com>.\_ **Developers** If you want to put your technical skills to a good cause, there are a lot of ways you could do that on PUBLC. Reach out to us for more details on <_hello@publc.com>.\_ **Community Managers** PUBLC is all about community and there are endless niches on PUBLC that are waiting for their communities to emerge. Whether you want to gain experience as a community manager or simply love helping people, then do reach out to us on <_hello@publc.com>.\_ **If you are a Content Creator:** * Get your content indexed by PUBLC and claim the ownership of your domain or channel to get started. Here are the steps to follow: * Categorize and share your content in order to increase its exposure, discoverability and monetization via PUBLC. * Join the Creator Referral Program and earn 5% of their earnings for the first 6 months. More information here: **If you are a User:** * Create User account to support PUBLC’s web economy while earning rewards - PUBLC’s created a new revenue model that rewards different actors from the web ecosystem such as content creators, celebrities, curators and more. However, only actions from signed in users (such as content views) generate the rewards, so by using PUBLC as a signed in user you will be supporting the people creating the content you are consuming. Learn more about PUBLC’s web economy [here](https://www.about.publc.com/). * Build your personal feed of the web and discover amazing content from across the web about the things that interest you and earn for consuming content. Learn more about building your feed [here](https://publc.zendesk.com/hc/en-gb/articles/360007592358-Building-My-Personal-Feed). * Earn daily rewards from helping build PUBLC - As a signed in user you are also able to take part in contributing to PUBLC by performing actions such as categorizing content, approving content that others categorized and manage topic pages. All these activities will reward you with PUBLX tokens. Learn more about user rewards [here](https://publc.zendesk.com/hc/en-gb/articles/6277221142417-What-rewards-users-earn-on-PUBLC-). **If you are a Crypto enthusiast** * Buy PUBLX token on [**Uniswap**](https://app.uniswap.org/#/swap?outputCurrency=0x1a6658f40e51b372e593b7d2144c1402d5cf33e8\&chain=mainnet) * Join our [**Liquidity Pool on Uniswap**](https://v2.info.uniswap.org/pair/0x0e8d2aad60caf0df59fa897934cf8929a14b3b39) **If you are a celebrity, a brand or an influencer:** * Contact us on ** to have your page setup and/or verified so that you can start earnings rewards from your popularity. ### Join PUBLC on: #### [Twitter](https://twitter.com/WeArePUBLC) / [LinkedIn](https://www.linkedin.com/company/pvblc) / [Facebook](https://www.facebook.com/WeArePUBLC) / [Youtube](https://www.youtube.com/channel/UCfnKTVb1QC7UgiDGjdXMCug) / [Discord](https://discord.gg/pCenhjNkHt)