# Supply <> Demand

PUBLC’s growth in usage by users on the platform increases the supply of tokens in circulation triggered by the clicks on content. As more tokens are released in circulation, less tokens are released per click. This also means that as there is more usage of the PUBLC platform this will in turn increase ad spend and demand for the PUBLX token by advertisers.

The decrease in tokens distributed to circulation coupled with an increase in demand from advertisers, both of which being impacted by project growth, results in an exponential increase in token price, without any speculative token buying.

<figure><img src="/files/JoIkFi2YscZNHJuSX8X8" alt=""><figcaption></figcaption></figure>


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